In 1958, the Chinese Hat watch sparked public curiosity with its bezel evoking the famous pyramid-shaped head covering worn by the people of China.
This creation is the basis for the famous Golden Bridge model (1980), the first baguette movement. In 1957, launch of the Golden Tube model, a tube of gold in which the movement is inserted. He created the models which became Corum’s trademark, in particular the Admiral’s Cup model. In 1966 Jean-René Bannwart, the son of the founding father, joined the watchmaking company. It was even recognized by its peers as one of the most creative in the industry. In 1956 the first CORUM watches appeared on the market and the brand launched a veritable cascade of new ideas with great success. It also alludes to the inventiveness, tenacity and bold spirit required in order to attain the total mastery of time. The emblem, a key pointing skywards, is a symbol of the mystery to be fathomed, the enigma to be resolved, of new territories to be explored, and of innovation. Right from the time of its creation in 1955 in La Chaux-de-Fonds, CORUM displayed a determination to position itself at the forefront of the Swiss watch industry. Particularly fascinated by the word “quorum” which means the minimum number of persons present and necessary to hold discussions and make valid decisions, however René Bannwart simplified the spelling to CORUM. With his strong entrepreneurial spirit and watchmaking experience acquired from the most prestigious watch manufacturers, René Bannwart founded his own brand and created CORUM in 1955 with his uncle Gaston Ries. Founded on four pillars ( The Admiral’s Cup – The Romvlvs – The Golden Bridge – The Artisans), the collection includes models equipped with mechanical movements whose prices range from 5’000 US$ to 1 million US$ integrating precious metals and technical complexity. Since 2005, the brand has grown at a rapid pace. As an exclusive brand, CORUM offers ranges of exceptional quality watches that are innovative, with a distinctive design and dedicated complications. One of the models comes with its crown set with 48 brilliant-cut diamonds.Ĭlick here to subscribe to Europa Star Magazine.CORUM is a Swiss luxury watch brand established in 1955 by René Bannwart. With a total thickness of 36 mm for the Double Eagle, and 31.5 mm for the Eagle, making it perfectly suitable for feminine wrists, it is equipped with either an automatic or quartz movement, sapphire crystal, and a redesigned crocodile leather strap or 18 carat gold bracelet. The new model differs only slightly from the original. In this regard, the Coin Watch is emblematic of Corum’s watchmaking approach, which looks for originality and ways to combine the latest in technology with daring creativity. The obvious rarity of these coins, enhanced by the fact that the Coin Watch was seen on the wrists of several American presidents, made this timepiece an avidly sought after collector’s item in the United States.Īfter several years of interruption, Corum has now again started production of this unique timekeeper, taking advantage of the brand’s current technical prowess. A law in the United States prohibited any ‘mutilation’ of coins on its territory, but after months of complicated negotiations, Corum succeeded in obtaining an exemption, the work of cutting out the coins being carried out in Switzerland and not in the USA. Yet, the Coin Watch almost did not see the light of day. To add to this, these coins were withdrawn from circulation during the Roosevelt era at the beginning of the 1930s, following the Great Depression, and because of their rarity, quickly acquired value as a collector’s item. In choosing the $10 American Eagle or the $20 American Double Eagle, Corum immediately became a watch icon in the USA. This model was unique and patented in 1964. The ultra-thin movement was thus placed between the two faces of a cut out coin and enclosed by the circular case whose edges were grooved like those of coin. René Bannwart, Corum’s owner at the time, decided to eliminate the pocket watch’s cover and use the face of the coin as the dial, an innovation that was made possible by the appearance of the sapphire crystal. But they used one side of the coin as a retractable cover, while in the latter, the coin served as the caseback a fragile system that was easily damaged. Some pocket watches, equipped with a protective cover, had already used coins in their design, and some watchmakers had tried to use coins in wristwatches. Corum premiered its ‘Coin Watch’ along with the slogan Time is money, which would rapidly transform into Time in money. The year was 1965 the place was the Basel fair.
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